STX Entertainment Dives Into Virtual Reality, Acquires Surreal Inc. To Launch New Division

Everyone and their brother is getting into the virtual reality game as word comes now that STX Entertainment has acquired Surreal Inc., a producer and distributor of immersive content. Under terms of the deal, Surreal will operate as a division of STX, led by co-founders Rick Rey and Andy Vick, who now will serve as co-presidents of VR and Immersive Entertainment under the new STX Surreal label. Overseeing the new division will be STX president Sophie Watts. And we can expect STX to add new hires to support its move into creating VR content.

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