HTC has been struggling on the mobile business side and they’re looking to decouple their foray into VR business wise be spinning off a separate division.
They announced that they’re opening their own app store targeting non-gaming VR apps. It will be interesting to see if they can actually build up traction for yet another storefront (Steam, Oculus Home, Viveport, etc). Personally, I’d rather have fewer platforms and stores to manage purchases and like the convenience of the Steam platform myself. Time will tell to see if they’re successful.